The Y organizes Zoe for President, symbolizing the potential of all children
YMCA of the USA (Y-USA) and the YMCA of Columbia have launched Zoe for President, a campaign to elect a one-year-old girl as our nation’s Commander in Chief…in 2064. The campaign highlights the potential the Y sees in all kids to grow up and change the world if they’re nurtured properly and supported along the way.
Through Y initiatives like childcare, academic enrichment, mentorship, college prep, job training, and more, kids have the opportunities to succeed, grow and one day, maybe even become president. The Y aims to impart the values of what it means to achieve—how hard work, determination, perseverance and character can drive someone to success beyond what they thought possible.
Like all candidates, Zoe has her own campaign website, ZoeForPresident.net (www.ZoeForPresident.net), where users can donate to her campaign, watch videos to learn her stance on issues and shop for swag. When users donate to Zoe’s campaign, they are donating to their local Y and supporting the programs and services that enable kids like Zoe to thrive from childhood through retirement.
“While Zoe for President is a breath of fresh air during a heated campaign cycle, every child— regardless of background—needs support and guidance to reach their full potential,” said Wendy Broderick, Chief Development Officer of the YMCA of Columbia. “Zoe’s campaign addresses actual issues that America’s communities are faced with each day like access to early childhood education, safe space, meal assistance, and the Y’s role in solving the challenges head on.”
Zoe for President is the second phase of the Y’s For a better us™ campaign, a multi-year, multi-faceted effort to engage more people with the Y and its mission as a nonprofit. Earlier this year, the Y launched two powerful television commercials, Places, and Idle Hands, each spotlighting a different problem communities in America face today. Both spots closed with the Y’s nonprofit work on the ground, engaging and enriching kids and families through safe spaces, mentorship, education, meal programs and more.
“The Y works to ensure all kids have the support they need to achieve their full potential,” says Broderick. “We work here in the Midlands to provide services addressing our most critical social issues such as children having a safe place to go afterschool, early learning readiness and summer learning loss prevention.”
Those interested in donating to the YMCA of Columbia can visit ZoeForPresident.net or call 803.748.9622 ext. 119.
